E-commerce

Textbook: Laudon, K. C., & Traver, C. G. (2018). E-commerce 2017: Business, technology, society (13th ed.). Boston, MA: Pearson. Visit two e-commerce websites of your choice, and apply the social marketing process model (outlined on pp. 431–432) to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the […]